Disability Income Insurance Lead Generation

Client: Fortune 100 Mutual Insurance Company

Role: Creative Direction, Design, Copy

After launching this client's first ever online direct to consumer lead generation campaign for whole life insurance, we were tasked with designing a similar lead generation program for their disability income insurance product.

My goal for this design was to implement a responsive design that took the brand's graphic and design standards and incorporated them into a fresh, clean, bright layout with a bold headline offer and strong CTA. In addition to the lead generation micro-site, I designed a series of traffic-driving email creatives, including some which were targeted to the Indian-American market as a part of the company's Diwali celebrations.

With these designs we improved upon our success with the whole life product and outperformed the client's initial conversion goals.